Growth Marketing · Dual-Studio Positioning · B2B Content Architecture
Editorial direction, dual-studio B2B positioning, and joint sales enablement across VeliPlay and Heaven of 7.
Client:
VeliTech · VeliPlay & Heaven of 7
VeliTech operates dual game development studios: VeliPlay (instant and crash games) and Heaven of 7 (feature-rich slots). Commercial operators and aggregators needed to immediately understand the unique player retention mechanics of each studio while evaluating them through a single, seamless aggregator integration pipeline.
Led the cross-functional positioning strategy across marketing, product, and sales teams. Authored technical operator pitch decks, joint game release collateral, and an organic LinkedIn-first thought leadership distribution system that established industry authority.
Successfully established commercial resonance across leading global aggregators including SOFTSWISS, Groove, and Reevo. Drove +130% organic LinkedIn engagement growth, expanded audience scale by 10x, and supported double-digit operator onboarding.
Operating two in-house game studios requires precise commercial positioning. Aggregators and Tier-1 casino operators evaluate crash titles for session velocity and Gen-Z acquisition, while slots are judged on long-tail LTV and Hold & Win retention mechanics. VeliTech needed a coherent dual-studio narrative that amplified both studios without brand cannibalisation.
Engineered a structured commercial narrative that presents VeliPlay and Heaven of 7 as complementary revenue engines accessible via a single API integration. Directed joint game specifications, operator sell-sheets, technical onboarding guides, and international conference collateral.
Delivered measurable commercial acceleration: established active distribution across top-tier aggregators including SOFTSWISS, Groove, and Reevo. Expanded corporate LinkedIn presence by 10x follower scale with +130% average post engagement across B2B iGaming decision-makers.
How VeliPlay and Heaven of 7 were distinctively positioned across player demographics and unified for Tier-1 aggregator distribution.
Positioned around rapid acquisition, multiplayer social mechanics, mobile latency optimization, and transparent cash-out math. Targeted at modern operators seeking high player turnover and viral social retention.
Positioned around premium visual craft, mathematical progression models, and proven mechanics including Hold & Win, multipliers, and bonus rounds. Targeted at operators maximizing customer lifetime value (LTV).
Connecting corporate market positioning with multi-format sales enablement and high-impact distribution channels.
Architected clear brand boundaries that allow VeliPlay and Heaven of 7 to maintain autonomous creative identities while offering operators unified commercial contracting and seamless single-endpoint integration.
Authored comprehensive sales collateral for international expos (including ICE London and iGB Live), translating game volatility math, RTP configurations, and API protocols into persuasive commercial arguments.
Built an organic editorial engine on LinkedIn (+130% engagement, 10x audience growth) publishing data-driven breakdowns of iGaming market dynamics, regulatory trends, and player mechanics.
Explore live product showcases, Heaven of 7 latest slot releases, and public commercial frameworks.
Flagship Hold & Win slot title showcasing how complex mathematical progression and bonus round mechanics are structured for aggregator release sheets and operator pitch collateral.
Inspect Studio Showcase →High-retention slot mechanics and customizable RTP models translated into operator-facing commercial sell-sheets and aggregator distribution packages.
Inspect Studio Showcase →Executive thought leadership feature detailing player lifecycle segmentation, instant game virality vs slot progression, and unified aggregator commercial strategy.
Explore Corporate Hub →Sharing selected work across B2B gaming, technology and multi-channel brand campaigns. Connect on LinkedIn to discuss content strategy, product storytelling or creative collaboration.