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CONTENT STRATEGY · B2B PRODUCT STORYTELLING · CREATIVE DIRECTION · EDITORIAL LEADERSHIP · SEO & AEO · CAMPAIGN EXECUTION · CONTENT STRATEGY · B2B PRODUCT STORYTELLING · CREATIVE DIRECTION
B2B technology & gaming
I lead content strategy, B2B product storytelling and multi-channel creative execution across technology, gaming and consumer brands. Tip: hover or click either eye in PORTFOLIO above to see the mascot wink.
Currently Growth Marketing Manager at VeliTech (VeliPlay & Heaven of 7) · B2B Product Positioning, Editorial Systems & Creative Direction
How strategic product messaging, SEO/AEO architecture and editorial leadership translate complex B2B technology and gaming products into commercial clarity.
Growth Marketing Manager · Jun 2026 – present
Leading editorial direction, B2B product positioning and cross-functional content delivery across 2 B2B gaming brands (VeliPlay and Heaven of 7), spanning game launches, operator sales decks, product catalogues and industry PR.
Editorial direction · Product storytelling · Cross-functional delivery
Read launch story ↗Editorial Concept, Analogy Framework & Illustration Direction
Developed the editorial concept and everyday-analogy framework for an illustrated B2B guidebook created for Making Science · Sweeft, translating software engineering, hardware layers and IT delivery models into plain language for commercial teams.
Editorial direction · Technical translation · Illustrated B2B guidebook
Explore case study ↗Content Marketing Manager · Apr 2025 – Jun 2026
Independently audited, rewrote and published 100% of website-wide corporate and game pages across VeliPlay's crash and instant game portfolio around operator evaluation criteria, SEO and AEO answer intent.
Website content audit · SEO & AEO · B2B product messaging
Inspect product page ↗Campaign Content Direction & Creative Leadership
Multi-channel B2B positioning programme uniting software engineering, staff augmentation and digital marketing across 6 campaign frames, 2 interactive corporate magazines and 3 brand & employer films.
B2B positioning · Interactive publications · Creative team leadership
Explore case study ↗Sharing selected work across B2B gaming, technology and multi-channel brand campaigns. Connect on LinkedIn to discuss content strategy, product storytelling or creative collaboration.