Jacobs Georgia

Content direction + Creative Direction + Campaign Management + Content Strategy + Copywriting + Account Management

In collaboration with my team, we developed innovative ideas for two key campaigns for Jacobs Coffee. The first campaign was a New Year's initiative featuring elegant animations complemented by static digital placements. The second campaign focused on the mood-changing effects of coffee, showcasing how Jacobs Coffee can enhance various emotional states. This included the creation of an Instagram VR filter that playfully revealed users' pre-coffee moods. As the content team head, I guided the content creation process, ensuring that all concepts aligned with our marketing objectives. My oversight included managing the development of engaging and impactful visuals that were simple yet effectively conveyed the essence of Jacobs Coffee. Through these creative marketing initiatives, we successfully increased brand engagement and awareness, reinforcing Jacobs Coffee's position as a leader in the coffee industry.