Content Team Management + Content direction + Creative Direction + Campaign Management + Copywriting
Client:
Mitsubishi Georgia
As the Content Team Manager for Mitsubishi, I led the development and execution of a comprehensive lead generation campaign aimed at promoting test drives for new Mitsubishi models. Our primary goal was to tell compelling stories that highlighted the brand's Japanese quality and the long-lasting durability of Mitsubishi vehicles. I oversaw the creation of engaging content across multiple platforms, ensuring message consistency and alignment with the brand's identity. By coordinating with team members, I crafted materials designed to resonate with potential customers and motivate them to schedule test drives. Through this strategic approach, we successfully supported Mitsubishi's sales objectives for their latest vehicle lineup, effectively connecting with the audience and reinforcing the brand's reputation for quality and reliability.
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