Content Team Leadership · Destination Storytelling · Visual System Direction
A repeatable collage and motion visual system for Kutaisi International Airport, introducing European and regional flight destinations through culture, cinema and cuisine.
Client:
Kutaisi International Airport
Airport social channels easily become repetitive timetables. Kutaisi International Airport wanted its Facebook presence to spark genuine travel appetite by introducing direct European and regional destinations through their cultural character.
As Content Team Manager at Socialsharks, I led the content direction, established the repeatable three-pillar storytelling structure, oversaw visual execution with illustrator Ana Gventsadze and motion designer Lika Daushvili, and managed quality control and publishing timelines.
When a creative team produces ongoing destination spotlights, quality stays high only if the briefing structure is clear. We defined a three-part editorial rubric (local cuisine, iconic landmarks and cinema set in the city) that made every brief structured yet visually fresh.
Working alongside illustrator Ana Gventsadze and motion designer Lika Daushvili, we combined photographic landmarks with hand-crafted collage textures and extended the visual language into the animated United Airports of Georgia motion piece.
The collage system gave Kutaisi International Airport a signature editorial format that stood out in social feeds, turning route awareness into cultural discovery for Georgian travellers.
To keep route promotions inspiring rather than mechanical across 11 destinations and the United Airports of Georgia motion piece, every visual and caption combined three cultural anchors:
Anchored each destination collage with an unmistakable local dish or culinary ritual that immediately evoked the sensory flavour of visiting the city.
Layered recognisable architectural silhouettes and historic monuments with illustrated details by Ana Gventsadze to give every route a distinct visual silhouette.
Referenced well-known films shot or set in each destination, giving followers a cultural story to recognise and share before exploring direct flight connections.
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