Content Team Leadership · Seasonal Campaign Strategy · Delivery Operations
Content strategy, creative direction and peak-season delivery management for Thermoindustria's New Year campaign built around the theme of shared warmth.
Client:
Thermoindustria
Technical heating and engineering companies often struggle to express seasonal warmth without losing their core identity. Thermoindustria needed a holiday campaign that connected physical home heating with emotional warmth while shipping on time during peak year-end agency demand.
As content team head at Socialsharks, I defined the core theme ("სითბო რომელსაც ერთად ვქმნით" / Warmth that we create together), coordinated illustrator Tsotne Kharshiladze and motion designer Lika Daushvili, and managed team workloads and quality control.
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Thermoindustria's business is literally keeping homes warm. By framing the New Year campaign around "სითბო რომელსაც ერთად ვქმნით" (Warmth that we create together), the seasonal greeting stayed directly tied to what the company provides every day.
We structured the production pipeline so copy and scene storyboards locked early, giving illustrator Tsotne Kharshiladze and motion designer Lika Daushvili clear visual beats that worked both as standalone static frames and as a continuous animated film.
The campaign gave an industrial engineering brand a memorable, human-centred holiday presence while demonstrating disciplined creative team management under peak seasonal pressure.
Created around the Georgian line "სითბო რომელსაც ერთად ვქმნით" (Warmth that we create together), this campaign bridged industrial heating expertise with human holiday warmth.
Partnered with illustrator Tsotne Kharshiladze and motion designer Lika Daushvili to translate Thermoindustria's practical role in heating homes into an expressive illustrated winter world.
Managed editorial sequencing, review checkpoints and team capacity across the busiest December agency window so custom illustration and animation shipped on schedule without compromising craft.
Sharing selected work across B2B gaming, technology and multi-channel brand campaigns. Connect on LinkedIn to discuss content strategy, product storytelling or creative collaboration.