Thermoindustria

Content Team Management + Content direction + Campaign Management + Content Strategy + Copywriting

As the Content Team Head for Thermoindustria's New Year campaign, "სითბო რომელსაც ერთად ვქმნით" (Warmth that we create together), I was responsible for the overall performance of the team and the success of the campaign. I led the development and execution of the content strategy, ensuring that all materials aligned with the campaign's theme of collective warmth and unity. In my role, I oversaw content creation, coordinated team efforts for consistent messaging, managed deadlines, and implemented quality control measures. Throughout the winter campaign, we maintained an estimated ad recall lift rate between 9-11%, effectively engaging our audience and enhancing brand recognition. Additionally, our efforts resulted in a remarkable 27% increase in sales during the holiday season. I prioritized team well-being, successfully managing workloads to prevent burnout during the demanding New Year period. This campaign not only reinforced our brand's values but also demonstrated the effectiveness of a cohesive and motivated team in achieving outstanding results.