Campaign Assistance + Campaign Management + Account Management
Client:
Glovo Georgia
As a key member of the team at Socialsharks, for Glovo's Birthday campaign, I played a pivotal role in developing the creative concept centered around the dual-meaning Georgian phrase "დაბადების დღეს არ ვიხდი," which effectively promoted free delivery services. My responsibilities included assisting in the casting for the campaign photoshoot, selecting props such as the birthday cake, and providing directional support during production. I focused on refining the linguistic approach to ensure clear and impactful messaging across all content pieces. By supporting the team in crafting an engaging campaign, we effectively communicated the promotional offer while leveraging the playful language concept. This strategic effort not only enhanced brand visibility but also resonated with our audience, reinforcing Glovo's commitment to customer satisfaction.
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