Content Team Management + Content direction + Creative Direction + Campaign Management + Content Strategy + Copywriting
Client:
Mestia Airport
I spearheaded a creative campaign showcasing Svanetian traditional cuisine through engaging, sketch-style visuals that were simple yet effectively depicted the region's iconic dishes and products. The campaign aimed to attract both international tourists and Georgian travelers to Svaneti, highlighting the unique culinary heritage of the area. In this role, I oversaw the creation of artistic sketches that captured the essence of local flavors, coordinating closely with illustrators to ensure cultural authenticity. My responsibilities included managing content development and guiding the overall visual strategy, ensuring that each piece resonated with the audience while maintaining clarity and simplicity. This unique approach not only highlighted Svaneti's rich gastronomic offerings but also effectively promoted Mestia Airport as the gateway to experiencing the region's culinary and cultural delights. Through this campaign, we successfully increased awareness and interest in Svanetian cuisine, inviting travelers to explore the flavors of this remarkable region.
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