Making Science • Sweeft

Content Team Management + Content direction + Creative Direction + Campaign Management + Content Strategy + Copywriting

Leading this initiative, I was responsible for the overall concept and execution of the brand awareness campaign. Our primary objectives were to increase recognition of the company as a premier IT and marketing service provider, educate the audience about our offerings, and highlight the value we provide to potential clients.\ I oversaw the management of the creative team, ensuring seamless collaboration and the delivery of high-quality content across various platforms. By leveraging my strategic thinking and content expertise, I developed a comprehensive campaign that effectively communicated the company's unique selling points and industry leadership. Within the first 4-6 months, our efforts yielded impressive results, including: • An increase in ad recall lift rate by 9-12% • A 25% rise in reach • A 17% boost in frequency These metrics demonstrate the success of our campaign in capturing the attention of the target audience and establishing the company as a trusted and reliable partner in the IT and marketing services sector.