KIA Georgia

Content Team Management + Content direction + Creative Direction + Campaign Management + Copywriting

As the Content Team Manager for KIA Georgia, I led a strategic campaign to introduce the new Kia Sportage to a targeted audience while adhering to the brand's guidelines. My primary objective was to generate leads for test drives, effectively promoting the vehicle's features and benefits. I spearheaded the development and implementation of content strategies across multiple platforms, ensuring message consistency and alignment with the brand's identity. By coordinating with team members, I crafted engaging materials designed to attract potential customers and encourage them to schedule test drives. My efforts resulted in the successful generation of leads, culminating in the sale of two Kia Sportage vehicles, each valued at $40,000, within the first month of the campaign. This initiative not only supported KIA Georgia's sales objectives but also established a strong market presence for the new Sportage model.