Campaign Strategy · Content Team Leadership · Automotive Product Messaging
Product storytelling and mobile-first Instant Experience direction introducing the all-new Kia Sportage in Georgia and guiding prospective buyers towards test-drive enquiries.
Client:
Kia Georgia
Launching the all-new Kia Sportage in Georgia required more than listing cabin dimensions and driver-assistance specifications. Prospective buyers needed a cohesive mobile-first story that connected the vehicle's bold redesign with booking a test drive.
As Content Team Manager at Socialsharks, I led the campaign's content direction, structured the feature-to-benefit product copy and coordinated designers and motion creatives across the six static placements and vertical Instant Experience film.
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Automotive launches frequently lose buyer attention by treating social placements like specification brochures. We distilled the Sportage brief into three buyer-relevant pillars: unmistakable exterior presence, driver-focused cabin technology and confident active safety.
Working with the Socialsharks design and motion team, we paired the six clean static feed frames with a full-screen vertical Instant Experience film built specifically for mobile viewers, keeping typography crisp and action-oriented throughout.
The campaign established a clear, repeatable launch blueprint for Kia Georgia: focused single-feature feed cards that capture initial curiosity and an immersive vertical video experience that guides prospective drivers directly to a test-drive enquiry.
Notice how the vertical 9:16 Instant Experience film above is framed in its native mobile portrait proportion, mirroring how drivers in Georgia encountered the campaign in social feeds.
Instead of crowding social graphics with spec tables, each of the six feed placements isolated one reason to inspect the new Sportage: exterior geometry, panoramic cabin ergonomics or active safety.
Tapping from the feed opened the vertical All-New Kia Sportage: Instant Experience motion piece, showcasing the vehicle in motion without forcing users to rotate their phones or wait for an external site load.
Every static frame and the closing beat of the vertical Instant Experience converged on a single commercial action: booking an in-person test drive with Kia Georgia.
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