B2B Brand Positioning · Content Strategy · Creative Team Leadership
Positioning Making Science and Sweeft as an integrated technology and digital marketing partner through multi-channel B2B content, brand motion and technical storytelling.
Client:
Making Science · Sweeft
Following the integration of Sweeft into Making Science, commercial decision-makers and prospective engineers needed to see how custom software development, staff augmentation and performance marketing operated as a single connected partner rather than separate service silos.
I led campaign content direction, contributed to the core brand awareness concept and coordinated delivery across social, editorial and video formats alongside motion designer Lika Daushvili and illustrator Tsotne Kharshiladze.
Rather than relying on a single corporate announcement, we separated the communication challenge into three distinct reading contexts: rapid feed recognition for commercial buyers, deeper service and culture exploration for prospective partners, and authentic career narratives for software engineers.
We paired six typographic and illustrated B2B campaign frames with three motion pieces: Sweeft Identity (visualising the merged brand), the Agency Showreel (summarising end-to-end delivery) and Ani's Journey at Making Science · Sweeft (grounding the employer brand in real engineering progression).
The programme equipped commercial, recruitment and leadership teams with a coherent suite of B2B assets: six campaign key visuals, three motion reels, and the companion Take IT Easy technical guidebook.
Sharing selected work across B2B gaming, technology and multi-channel brand campaigns. Connect on LinkedIn to discuss content strategy, product storytelling or creative collaboration.